The Difference Between Digital Marketing and Traditional Advertising

– I regret tremendously not spending all my money on Google in 2001 to 2004. When I rewound how I built my dad’s business, it was because I was handed a full house. It was called Google Day One, five cents a click. My CAC was 10 cents, my LTV was $8. I didn’t understand. […]

This One Misconception About Marketing is Killing You

– You have to be able to do something ridiculous, like buy $50,000 worth of bananas and send them to dentists, just ’cause it’s so ludicrous that they’re like, What the fuck? – [Man] I’m putting pressure on the team to say we need to go where the attention is, but there’s this balance between […]

95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia

(woman announcing speaker) (audience cheering) – Hi. – Woo! – What up, Brisbane? (audience cheering) Sit, sit sit, let’s do this. – Let’s do it! – Brisbane! (audience laughing) Thank you so much for that intro, super excited to be here. It’s been a long week, New York to Oslo, to Copenhagen, to Moscow, to […]